![]() ![]() The after image of the flag will appear in its correct colors.THE COLOUR CIRCLE AND COLOUR RELATIONSHIPSĪrtists and designers have an enormous range of techniques and media at their disposal to communicate ideas, and it is probably true to say that COLOUR forms a common feature that is always present.Īlthough successful design work and great works of art can be produced in Black and White, the addition of colour to a design or art form can often enhance and add visual impact that cannot be achieved in other ways. Stare at the colored flag for 30 second then immediately fix your eyes on an area of white screen. This effect can be seen in the illustration below. If the color is absent, the eye will produce it simultaneously”. “Its effect is derived from the law of complementary colors, according to which each pure color physiologically demands its opposite color – its complement. Doctors, dentists and health services require cool, clean and clinical color arrangements as opposed to the earthy compound colors that would suit a logging company.Īlso known as Simultaneous Contrast. ![]() Law firms, solicitors and accountants are more suited to darker, subdued color arrangements that would be out of place with an ice cream or confectionary company. Always consider color in relation to surrounding colors.Ĭonsider the intent of the design or artwork – the colors chosen for Corporate branding will be influenced by the type of business. So, although we think of colors as independent, isolated entities, we can see their effect is greatly modified by numerous other factors. There is almost nothing you can say that holds up as a generalization, because it depends on too many factors: size, modulation, the rest of the field, a certain consistency that color has with forms, and the statement you’re trying to make.”(2) Roy Lichenstein comments that: “Color is crucial in painting, but it is very hard to talk about. “Chook” Mixed Media on 300gsm paper © John Lovett 2011 Violet is a low value (or dark tone) color. Yellow is a high value (or light tone) color. Value or Tone – The lightness or darkness of a color eg. Yellow/ Green, Green and Blue/Green.Īnalogous Colors – Colors beside each other on the color wheel. Harmonious Color – adjacent colors on the color wheel eg. brown, khaki, yellow ochre, Burnt Sienna.Ĭomplementary Color – opposite colors on the color wheel. ![]() ![]() Saturated Color – a color containing no more than two primaries and no black or white.Ĭompound Color – a color containing a mixture of the three primaries eg. Tertiary Color – a color between each primary and its adjacent secondary eg. Secondary Color – Orange, Green and Violet – Three colors falling half way between each or the primaries and containing a mixture of only two primaries. Primary Color – Red, Yellow and Blue, the only three pigments that cant be mixed from other pigments. ![]()
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